DTH: Subscribers demand right to choose pay channels

When DTH actually became a reality, and CAS took a beating, a lot of people called in on my show on Radio Mirchi, and asked me on why they can't choose a single channel, or a set of channels that they want only to pay for on DTH, which is what they could do with CAS, After all they should all be comparable services.

Till a few weeks back TATA Sky did not offer any other subscription plan, while Dish had some plans, but under pressure started sellling only one Plan. Now both of them have some plans, but you still can't choose. The news that Subscribers will go through a PIL to get this, was expected, and May 7th's Hindu reports

Coming out against the packages of pay channels thrust by the DTH (direct-to-home) service providers on the viewers, the subscribers have demanded they should have right to choose the pay channels they want to see.