Smart Power Outlets - Now Why did no one else think of it

Electrical Fire, a very common thing that happens across the globe, what was meant to be a single outlet to connect a TV or a Bed Side Lamp, has become an extension cord, and has Cell phone chargers, Mosquitto Repellers, Laptops, and yes, the Bed Side lamps plugged into it, and chances are, that your outlet may soon burn down, or spark, and worst comes to worst, cause an electric fire.

While going through TED, I came across this brilliant talk / presentation by John La Grou, an Inventor, Designer, and Entrepreneur.

Now I Wonder, why the **** did no one else think of this ?

John La Grou unveils an ingenious new technology that will smarten up the electrical outlets in our homes, using microprocessors and RFID tags. The invention, Safeplug, promises to prevent deadly accidents like house fires -- and to conserve energy.