Tata Sky is Online but Still Confused

Tata Launched TATA Sky, it's venture with Star TV and Sky Broadcasting with Pomp and show on the 8th of August. You had only heard of it, if you are an AVID star news watcher, nothing else. Then the site went kaboom, and you could not check what was happening. Yesterday Tata Sky, Launched their new site, and the full fledged advertising campaign across cities, the banners are up, and every one wants to know where to get a Tata Sky Dish Antenna, your's truly decided to get one for testing myself, and thought why not now evaluate if the Dish TV setup I have v/s the Star / Tata sky thing which one is better, so i was back on their site, and found a few things which were interesting to read,

Basic Hardware Cost: Rs. 2999
Installation + Activation + One Year Warranty: Rs. 1000 (Why isn't the warranty included in the product price)
Rs. 200 Per Month for Subscription (you get only and all star channels, nothing else, and no other options, it's 200 or nothing).

So I am doing a comparative on what it costs you, what do you get, look out for that.. In the meanntime, when I called all the dealers in Delhi (I made about 60 phone calls to various dealers), the list was taken from Tata Sky website, and none, yes NO ONE of them had heard of what Tata Sky is, and why their numbers are on the website. I then frantically started calling dealers in the other cities, and wow, same story, no one knows that they sell tata sky dish based system.. it was news to them, some of the dealers even asked, me launch ho gaya bhaiya, ke aise hi bol rahe ho

Well, one thing I figured out, Tata did not get their hosting right, got a partner to shutdown their website, put up a technology company to do a website (that does not work on any linux browser properly), and put up the whole electronics dealer directory from some site, and none of them new about the Tata Sky launch.

Well Good luck Mr. Tata, a businessman I have always respected, but never understood, hopefully this will be another of the ventures like your Indica Car, that will be a great succcess, but why, and how still escapes me.

G